IDF Spokesman Shoulder Tag. Typically, each IDF unit (yehida) has its own shoulder tag. Shoulder tags consist of a long section and a tip, which can be one of four shapes: a circle (commands, directorates and air force units except anti-aircraft), a square (Golani Brigade), a diamond, or a shield-like shape (most common). The IDF Spokesperson's Unit is the unit in the IDF Operations Directorate, responsible for information policy and media relations. The unit is led by the IDF Spokesperson, a brigadier general and member of the General Staff, and by the Deputy Spokesperson, a colonel. The current Spokesperson is Brig. Gen. Avi Benayahu.