“The line that gives you a shapely figure” Brand Name: Fitness Product Description: A low-cal cereal made from whole wheat, rice and corn, enriched with 11 essential vitamins and minerals Consumer Benefits: Is the secret to a good figure in your breakfast? With Nestl?’s Fitness, you can stay healthy, maintain a good figure without compromising on flavor, and enjoy a boost of energy that will keep you going throughout the day. Brand Assurance: It’s easy to maintain a good figure when the flavor is great